Language and Intercultural Communication in Cross-border Trade Context

The book explores cross-border languages language status and intercultural communication in diverse cross-border contexts. It discusses the vital role of an appropriate cross-cultural language in enhancing intercultural relations and cross-border trade. The book also focuses on analyzing communication strategies that traders and customers can employ to remain afloat of the ever-present intercultural communication challenges with specific reference to the Kenya-Uganda Cross-border Trade. This is a crucial book for linguistics intercultural communication and regional integration.