Lateral Thinking An Introduction

Why do some people always seem to have new ideas while others of equal intelligence never do? This book offers the portrayal of what lateral thinking is how it works and how to use it to develop your own potential for thinking and problem solving.|Edward de Bono studied at Christ Church Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford London Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and for many thousands indeed millions of people worldwide his name has since become a symbol of creativity and new thinking. He has written numerous books which have been translated into 34 languages and his advice is sought by Nobel laureates and world leaders alike.www.debono.com|Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono’s original portrayal of what lateral thinking is how it works and how to use it to develop your own potential for thinking and problem solving.First published in 1967 as The Use of Lateral Thinking this classic international bestseller remains as relevant to learning problem solving and creative thinking today as when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from.|In this extremely well-written book Dr de Bono attempts to describe the nature of a creative form of thinking and ways in which it can be developed