<p>Launch it: From Idea to the Store Shelf is a step-by -step guide to product marketing and commercialization. Launch it provides real-world and field-tested insights that help to create a competitive advantage for any entrepreneur or inventor launching a product into the Global Marketplace.&nbsp;Launch it is a blend of sound academic theory and practical street advice coming from a true practitioner.&nbsp;Launch it is a detailed handbook with a guided approach to product launch strategy.&nbsp;</p>
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