Launch Tomorrow

<p>This book is about that side project of yours. Regardless of whether you are a hacker or a hustler this book will show you there is much more to landing pages than button colors. In this book you will discover:</p><p> * How to lay bare your chosen market so that you can enter it effectively</p><p> * Finding an effective source of customer acquisition for both validation and sales so that you can acquire prospects and customers like twisting a spigot handle</p><p> * Using previously unavailable quantitative tools for fast early-stage validation</p><p> * How to find the right audience for a product and prove ready to pay for a product even if you don't have one yet</p><p> * Positioning a product relative to other products so that it stands out and attracts</p><p> * Confidently test a product idea to prove unmet demand exists</p><p> * Determine and test a clear go-to-market strategy</p><p> * How to ethically convince people to convert if you’re just starting up and don't have a track record yet</p><p> * Strategies for focused market entry in order to conserve your limited resources while learning about your target market</p><p> * Which metrics actually matter when making your early (or even first) sale</p><p> * The critical yet often overlooked components of using a landing page successfully (it’s not what you think)</p><p> * Specific case studies of how landing pages were used as minimum viable products far from the typical split test you see in on-line marketing</p><p> * Examples of initial landing pages of the multi-billion dollar tech giants</p><p> * What keywords to target in order to make that first sale!</p><p>The fact of the matter is you need hard-hitting street-smart ideally quantitative tactics that produce results. Relevant to your competitive landscape. Easy to implement in your business. With the right product strategy you will outexecute your competitors.</p>