Lay an Egg and Make Chicken Soup: The Holistic Innovation Process from Concept to Market Expansion

This book provides you with a glimpse of all the disciplines involved in the new products process. Although Ive concentrated on devoting one chapter per topic these disciplines are interrelated. Some of the verticals covered in this book are: technology automotive cyber security communication mobile phones chemicals fashion entertainment gaming construction transportation food sex jewelry health energy sports alcohol gangs banking insurance airlines aircraft religion tattoos and--last but not least--poultry farming. Some more some less.The case studies are likewise geographically diverse and in some examples I underscore the difference between corporate innovation and innovation at a start-up. When the differences between the two are significant I address both separately.