Lead A Movement: The Insider's Guide to Powerful Strategy Execution

If youre not growing youre dying--and if youre not growing in the right way youre setting yourself up for mistakes that will cripple your business. In Lead a Movement: The Insiders Guide to Powerful Strategy Execution Doug Reed one of the architecture/engineering industrys most distinguished experts distills his thirty-plus years of experience as an engineer executive and consultant into an authoritative guide on how to plan and execute strategy to rocket past ones competitors.Understanding that strategy works best when it goes beyond surface-level problems to examine what really makes an organization function Reed teaches how to start a movement empowering business leaders to passionately mobilize followers in pursuit of a shared vision. Strategic initiatives thrive when they synchronize the interests of all stakeholders--if corporate objectives are aligned with individual goals everyone succeeds. This inclusive approach encourages a healthy open corporate culture and propels the companys standouts into leadership roles. Reeds philosophy emphasizes supporting objectives to the very end--which accounts for his strong track record of achieved results.Lead a Movement is no mere theoretical text; its lessons are rooted in decades of practice backed by Reeds on-the-ground insight and interwoven with edifying stories of executives who failed as well as those who triumphed. Its an essential guidebook for any growth-oriented A/E executive.