Lead Like an Editor

<h4><strong style=color: rgba(15 17 17 1)>Named an Editor's Pick by <em>Publishers Weekly</em> / BookLife</strong></h4><h4></h4><h4><strong style=color: rgba(15 17 17 1)>Learn the Secrets Top Magazine Editors Use to Build Teams Audiences and Brands.</strong></h4><p><span style=color: rgba(15 17 17 1)>In today's crowded marketplace selling a quality product is not enough. To stand out </span><strong style=color: rgba(15 17 17 1)>businesses must tell compelling stories and build relationships</strong><span style=color: rgba(15 17 17 1)> with potential customers-and prospective employees-who have become evermore discerning supporting companies that align with their own values.</span></p><p><span style=color: rgba(15 17 17 1)>While this may seem daunting it can be done. In fact magazine editors have mastered these skills for decades </span><strong style=color: rgba(15 17 17 1)>creating trusted brands that attract loyal followers</strong><span style=color: rgba(15 17 17 1)> in their longtime readers </span><em style=color: rgba(15 17 17 1)>and</em><span style=color: rgba(15 17 17 1)> dedicated staffers who often live out the messages of the publications in their own lives.</span></p><p><span style=color: rgba(15 17 17 1)>With more than </span><strong style=color: rgba(15 17 17 1)>two decades of experience building brands at the world's largest media companies</strong><span style=color: rgba(15 17 17 1)> Victor Maze pulls back the curtain revealing the leadership secrets of top editors-many of whom have gone on to run the content and marketing departments of major corporations ranging from Netflix to Nike.</span></p><p><span style=color: rgba(15 17 17 1)>In this book you will learn how to:</span></p><ul><li><strong style=color: var(--__N4QdCheV6mGo#0f1111)>Hire and lead a team</strong><span style=color: var(--__N4QdCheV6mGo#0f1111)> of passionate engaged people.</span></li><li><strong style=color: var(--__N4QdCheV6mGo#0f1111)>Inspire others with optimism</strong><span style=color: var(--__N4QdCheV6mGo#0f1111)> while articulating a clear vision and mission.</span></li><li><strong style=color: var(--__N4QdCheV6mGo#0f1111)>Make tough decisions</strong><span style=color: var(--__N4QdCheV6mGo#0f1111)> with ease using three proven frameworks.</span></li><li><strong style=color: var(--__N4QdCheV6mGo#0f1111)>Cultivate a devoted audience</strong><span style=color: var(--__N4QdCheV6mGo#0f1111)> that feels an instant connection to your brand.</span></li><li><strong style=color: var(--__N4QdCheV6mGo#0f1111)>Craft a message</strong><span style=color: var(--__N4QdCheV6mGo#0f1111)> that resonates and empowers your audience.</span></li><li><strong style=color: var(--__N4QdCheV6mGo#0f1111)>Create a product</strong><span style=color: var(--__N4QdCheV6mGo#0f1111)> that offers both style and substance.</span></li></ul><p></p><p><strong style=color: rgba(15 17 17 1)><em>Lead Like an Editor</em> transforms the way you lead people tell stories and achieve success.</strong></p><p></p>