Leadership Communication

My graduate students like this book's real-world focus on publicrelations as a strategic role in the C-suite. -Ron Culp professionaldirector Public Relations & Advertising graduate programDePaul University; former Senior Vice President Chief CommunicationOfficer SearsLeadership in Communication is a cogent bright easily readabledefinition of what corporate communicators do. More than that it'san uncommonly careful look at how strategic communication definesdrives and creates value for a commercial enterprise-its employeesits owners and those whom they serve. -James S. O'Rourke IVPhD Professor of Management Mendoza College of BusinessUniversity of Notre DameThe quality of leadership in any organization-businesssocial military and government-is enhanced or limited by thequality of its leadership communication. The authors assertthat leadership is given force by strategic communication thatproduces results required in competitive conditions. For theprofessional in enterprise communication this brings intofocus two questions: What is the relevance of communicationin the leadership process of reaching best achievable outcomes(BAOs)? And how does the primary communication professionalattain expert in uence and success in a leadership position?This book provides insights and guidance on functioning at thehighest levels of the corpo rate communications profession.