Leading Digital

<b><i>Become a Digital Master--No Matter What Business You're In</i></b> <p/>If you think the phrase going digital is only relevant for industries like tech media and entertainment--think again. In fact mobile analytics social media sensors and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about <i>the other 90-plus percent of the economy?</i> <p/>In <i>Leading Digital</i> authors George Westerman Didier Bonnet and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms including Asian Paints Burberry Caesars Entertainment Codelco Lloyds Banking Group Nike and Pernod Ricard the book shows what it takes to become a Digital Master. It explains successful transformation in a clear two-part framework: where to <i>invest</i> in digital capabilities and how to <i>lead</i> the transformation. Within these parts you'll learn: <p/>- How to engage better with your customers<br>- How to digitally enhance operations<br>- How to create a digital vision<br>- How to govern your digital activities <p/>The book also includes an extensive step-by-step transformation playbook for leaders to follow. <p/><i>Leading Digital</i> is the must-have guide to help your organization survive and thrive in the new digitally powered global economy.<br>