Creativity The Generation Of Novel And Useful Ideas And Innovation The Transformation Of These Ideas Into New Products Processes And Services Are Both Critical For The Long-Term Viability Profitability And Growth Of Organizations. Moreover The Complex Risky And Uncertain Nature Of Innovative Efforts Demonstrates The Importance Of Organizational Leaders To Effectively Manage The Innovative Process. In This Element We Discuss The Role Of Leaders In Effectively Facilitating The Creative Problem-Solving Process That Gives Rise To Innovative Products Processes And Services. More Specifically We Highlight The Knowledge Skills And Behaviors Needed To Effectively Lead Across Three Integrated Facets Of This Process-Leading The People Leading The Work And Leading The Firm. This Discussion Promotes An Understanding Of How Leaders Manage Those Asked To Engage In Innovative Efforts And Moreover How Leaders Systematically Integrate Creative Ideas Within The Organization To Ensure The Development And Success Of Innovative Products Processes Or Services.
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