Lean B2B

<h4>Get from idea to product/market fit in B2B</h4><p><br></p><p>Startups don't have infinite runway.</p><p><br></p><p>To reach product/market fit they need <strong>a solid roadmap</strong> <strong>effective strategies</strong> to learn from their market and customers and <strong>a framework for deciding when to pivot and when to persevere</strong>.</p><p><br></p><p>The issue is that most of the advice they get is either incomplete unrealistic misguided or it's just not catered to the enterprise or B2B journey.</p><p><br></p><p>Founders can create their own processes through patchwork at the cost of trial and error but this can easily send them sideways.</p><p><br></p><p>What startups really need is...</p><p><br></p><h4>A proven playbook</h4><p><br></p><p><strong>Thousands of entrepreneurs and innovators have already used Lean B2B</strong> (the first or this second edition) to quickly get from idea to product/market fit in B2B.</p><p><br></p><p>Startups like <strong>Loopio</strong> <strong>Knoetic</strong> <strong>Flutura</strong> <strong>Cobrainer</strong> and <strong>Jupl</strong> were able to leverage the methodology to learn test validate and build sustainable businesses.</p><p><br></p><p>Intrapreneurs corporate innovators and innovation consultants in companies like <strong>Altran</strong> <strong>the Netherlands Aerospace Centre (NLR)</strong> and <strong>ING</strong> leveraged the methodology to shortlist their ideas improve their innovation practices and build innovative products.</p><p><br></p><p>Incubators accelerators investors educators and government officers have also used the methodology to increase the success rate of the startups (and founders) they work with.</p><p><br></p><h4>Lean B2B has everything you need to get from idea to product/market fit</h4><p><br></p><p>With the book you'll learn:</p><p><br></p><ul><li>How to think through different ideas and company structures to set your venture on the right path</li><li>How to find early adopters establish your credibility and convince business stakeholders to work with you</li><li>How to learn from stakeholders identify a great opportunity and create a compelling value proposition</li><li>How to get initial validation create a minimum viable product and iterate product value until you reach product/market fit</li><li>How to stress-test the progress you're making keep your sanity and evaluate alternate paths when things aren't going the way you'd like</li><li>How to identify and avoid common challenges faced by entrepreneurs and learn advanced techniques to speed up product/market validation</li></ul><p><br></p><h4>An entirely new & updated version for a new reality</h4><p><br></p><p>Today there are more companies building B2B products than there has ever been.</p><p><br></p><p>Products are entering organizations top-down middle-out and bottom-up. Teams and managers control their budgets. Buyers have become savvier... but also more impatient. The case for the value of new innovations no longer needs to be made.</p><p><br></p><p><strong>The updates made to Lean B2B reflect the growing importance of differentiation rapid value delivery and market positioning</strong>.</p><p><br></p><p>The new edition adds content on:</p><p><br></p><ul><li>Why companies look for new products and why they agree to buy from unproven vendors like startups</li><li>The 4 type of opportunities that can increase the chance of building products that get adopted by companies</li><li>How to create a very specific wedge and think about market opportunities</li><li>The iteration process from initial MVP to delivering a product that exceeds customer expectations (and is at product/market fit)</li><li>Service/consulting firms transitioning to products corporate innovation and much much more</li></ul>