Learning From Winners

<p>This book demonstrates how the best companies use the creative application of research done up front to produce the big ideas with significant impact on the market and on the people employees partners retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights re-define problems or markets support risk-taking ideas and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy consumer psychologists teachers students and practitioners looking for a trusted guide for study in advertising marketing and promotion.</p>