<p>The methodology for increasing public transport demand as explored by my mind: regarding passenger market demand centers on the systematic analysis of consumer psychology and the tangible attributes of transit services.</p><p>To increase the need or demand for public transport my view emphasizes that transit providers must move beyond simple infrastructure expansion and instead focus on the specific variables that influence a passenger's decision-making process.</p><p>My approach involves identifying and optimizing the utility of the transit experience. In transportation economics this is often modeled by the utility function U where the choice of a mode of transport is a function of various attributes such as travel time cost and comfort.</p><p>My view posits that to increase demand agencies must minimize the generalized cost of travel which is defined not just by the monetary fare but by the time and effort expended by the passenger.</p>