The research is a study on how to apply the use of transmedia audiovisual products as a tool to favour the assimilation of scientific concepts. The work deals with a case study of an entertainment programme that includes elements of the natural sciences in its content bringing often abstract definitions closer to the viewer's reality. The research addresses reflections that minimise the audience's distance from the subject making it attractive as well as reflecting the project of producing a Brazilian children's animation and its pedagogical content.
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