Let Every Child Be Wanted

This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term.Let Every Child Be Wanted with its comprehensive overview anecdotes and strategies is a useful handbook for philanthropic agencies independent charities and government programs. It will also be valuable for preparing students to work in public health arenas around the world. With a new generation of health workers steeped in social marketing techniques like those offered in this book tremendous advances can be made in the battle against unwanted pregnancy and AIDS.