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About The Book
Description
Author
The new way to transform a sales culture with clarity authenticity and emotional intelligence. Too often the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.. Mahan Khalsa and Randy Illig offer a better way. Salespeople they argue do best when they focus 100 percent on helping clients succeed. When customers are successful both buyer and seller win. When t