Let's Talk Advertising : A Primer for Academics Students and Professionals

“I don’t believe this book is the last word on advertising; I don’t consider this book will be hailed as the messiah for students studying the art of communications. What I do believe is that this book is a simple and easy to understand the how-why-when of advertising.  Many books claim to do so but evidently few deliver. Certainly there are books on aspects of advertising & communications books that parse the subject and then elaborate. Mastering the basics takes a whilel”Smarth Bali Global Communications Specialist "Long overdue the book bridges the chasm between Advertising and practical insights into Consumer Behaviour OTT Platforms and Digital Apps in the 21st century; I commend Prabuddh for this very distinguished work for the industry and the university on one hand and the professional and layman alike."Professor (Dr) Anoop SwarupMSc MS MBA PhD PSC FZSI FAB FWBI FRSAFounder Chair Global Knowledge Alliance