Let's Talk Advertising : A Primer for Academics Students and Professionals


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About The Book

“I don’t believe this book is the last word on advertising; I don’t consider this book will be hailed as the messiah for students studying the art of communications. What I do believe is that this book is a simple and easy to understand the how-why-when of advertising.  Many books claim to do so but evidently few deliver. Certainly there are books on aspects of advertising & communications books that parse the subject and then elaborate. Mastering the basics takes a whilel”Smarth Bali Global Com
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Details

ISBN 13
:
9798888156001
Publication Date
:
11-10-2022
Pages
:
412
Weight
:
434 grams
Dimensions
:
152.4x228.6x16.49 mm
Publisher