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About The Book
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“I don’t believe this book is the last word on advertising; I don’t consider this book will be hailed as the messiah for students studying the art of communications. What I do believe is that this book is a simple and easy to understand the how-why-when of advertising. Many books claim to do so but evidently few deliver. Certainly there are books on aspects of advertising & communications books that parse the subject and then elaborate. Mastering the basics takes a whilel”Smarth Bali Global Com