Leysen Johnston Advertising
by
Mark Leysen
English
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About The Book

<p>Whether you are a student professional or just an interested reader intrigued about typography design art logos and copywriting you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement through its presentation and into billing (and a lot in between) LEYSEN/JOHNSTON Advertising presents samples of award winning ads and shares behind the scenes anecdotes of how certain concepts were developed.</p>
Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
Fast Delivery
Fast Delivery
Sustainably Printed
Sustainably Printed
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