Liberating the Corporate Soul

<p>Tapping into the latent creativity and productivity in an organizations employees are two of the most important things any successful business should be concerned with. In a world where competition has become global successful companies are learning to build competitive advantage through their human capital. </p><p>In turbulent times strategic success will also hinge on whether in the eyes of the employees and society-at-large the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.</p><p>This bestselling book presents a convincing rationale for making ethical and socially responsible behavior the keystone in providing a high performance globally successful business.</p>