Librarian as Communicator

<p>As the information landscape evolves and takes shape using traditional and new platforms, it is the role of Academic Libraries to take the lead in communicating, developing and informing these changes in timely and relevant ways. Experienced librarians and those new to the field seek out innovative and more effective way to engage with users and stakeholders. </p><p>This book provides a variety of communication strategies for different user groups, taking into account the changing information landscape and the application and implications of social media developments. A major driver in higher education is the change in the scholarly communication model where initiatives such as Open Access, Institutional Repositories and Data Management are challenging previous practice whilst offering new opportunities for leadership. These communication developments provide opportunities for academic librarians who need the insight and awareness to take these chances. </p><p><em>Librarian as Communicator</em> provides research-based explorations of the above topics, covering developing areas and also the communication skills that are needed for the academic library to have a continuing role in the 21st Century. It was originally published as a special issue of the journal <i>New Review of Academic Librarianship</i>. </p> <p>1. Introduction <em>Helen Fallon and Graham Walton </em><strong>Part I: Research Articles </strong>2. Pop-Up Library at the University of Birmingham: Extending the Reach of an Academic Library by Taking "The Library" to the Students <i>James Barnett, Stephen Bull, and Helen Cooper </i>3. Communicating New Library Roles to Enable Digital Scholarship: A Review Article <i>John Cox </i>4. Many Voices: Building a Biblioblogosphere in Ireland <i>Michelle Dalton, Alexander Kouker, and Martin O’Connor </i>5. Strategic Engagement: New Models of Relationship Management for Academic Librarians <i>Jeanette Eldridge, Katie Fraser, Tony Simmonds, and Neil Smyth </i>6. Communication, Collaboration, and Enhancing the Learning Experience: Developing a Collaborative Virtual Enquiry Service in University Libraries in the North of England <i>Liz Jolly and Sue White </i>7. Communicating the Value of Cartoon Art Across University Classrooms: Experiences From the Ohio State University Billy Ireland Cartoon Library and Museum <i>Caitlin McGurk </i>8. Research Output of Academic Librarians From Irish Higher Education Institutions 2000–2015: Findings From a Review, Analysis, and Survey <i>Terry O’Brien and Kieran Cronin </i><b>Part II: Case Studies </b>9. Use of Anthropomorphic Brand Mascots for Student Motivation and Engagement: A Promotional Case Study With Pablo the Penguin at the University of Portsmouth Library <i>David E. Bennett and Paula Thompson </i>10. Role of the Information Professional in the Development and Promotion of Digital Humanities Content for Research, Teaching, and Learning in the Modern Academic Library: An Irish Case Study <i>Jane A. Burns </i>11. Developing Social Media to Engage and Connect at the University of Liverpool Library <i>Zelda Chatten and Sarah Roughley </i>12. Effective Communication to Aid Collaboration for Digital Collections: A Case Study at Florida Gulf Coast University Library <i>Melissa Minds VandeBurgt and Kaleena Rivera </i>13. Improving Communication Between Postgraduate Researchers and the University Library: A Case Study at De Montfort University Library and Learning Services <i>Melanie Petch, Katie Fraser, Nathan Rush, Alan Cope, and Julie Lowe </i>14. Organizational Change and Renewal: Can Strategic Communication Methods Ease the Pain? A Case Study from the University of Southern Queensland <i>Carmel O’Sullivan and Helen Partridge </i>15. Communication and Collaboration in Library Technical Services: A Case Study of New York University in Abu Dhabi <i>Justin Parrott </i>16. Librarians as Advocates of Social Media for Researchers: A Social Media Project Initiated by Linköping University Library, Sweden <i>Sassa Persson and Maria Svenningsson </i>17. Telling Our Story: A Case Study of a Collaborative Departmental Blog at Syracuse University Libraries <i>Anne E. Rauh and Stephanie J. H. McReynolds </i>18. Communicating the Value of an Institutional Repository: Experiences at Ghana’s University for Development Studies <i>Edwin S. Thompson, Miriam Linda Akeriwe, and Angela Achia Aikins </i>19. Changing the Library Brand: A Case Study <i>Ben Wynne, Simon Dixon, Neil Donohue, and Ian Rowlands </i>20. Conclusion<i> Helen Fallon and Graham Walton </i></p>