LIDL's implementation of discount supermarkets in Sweden

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing grade: 19 (B+) Anglia Ruskin University (Ashcroft International Business School) language: English abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST) a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.