Lies Damned Lies and Marketing: Separate Fact from Fiction and Drive Growth

When it comes to your relationship with marketing its time to wipe the slate clean.Youve been promised big results with a quick turnaround. Youve been told that social media is a silver bullet for increased sales (so far you havent seen an impact). Your marketing team and vendors have overpromised and underdelivered and youre disappointed. Youre frustrated. Perhaps youre close to giving up on marketing entirely but something tells you that you shouldnt-you just need to know how to use it wisely.In Lies Damned Lies and Marketing Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing the important distinctions between marketing and sales and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience Atul shows you how to make marketing work for you and finally achieve the results youve been waiting for.