Life's a Pitch

<p>The pitch is the absolute essence of modern business. <br /><br />Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. <br /><br />However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...<br /><br />So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, <em>Life's a Pitch</em> tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. <br /><br />Part inspirational manual for business, part guidebook to a successful and happy social life, <em>Life's a Pitch</em> is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.</p>