Light Strategies For Innovation: How the World's Best Firms Create New Products


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About The Book

Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric 3M Canon and others providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering rapid learning cycles target pricings and more—in order to influence and promote the innovative process.
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Details

ISBN 13
:
9780684863979
Publication Date
:
19-12-1993
Pages
:
380
Weight
:
17 grams
Dimensions
:
152x229x24.01 mm