Lilliput Land

<p>One of the largest consumer markets of the world India is made up of lots and lots of small consumers-- each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy and is powered by digital infrastructure that does billions of unique and small transactions every day.</p><p>In her new book Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.</p>