Literature Review of Encouraging Healthy Eating via Supply Chain Management and Marketing

Rezension / Literaturbericht aus dem Jahr 2015 im Fachbereich BWL - Unternehmensfhrung Management Organisation Note: 10 European Business School - Internationale Universitt Schlo Reichartshausen Oestrich-Winkel Sprache: Deutsch Abstract: The following literature review discusses the thesis: Encouraging healthy eating via supply chain management and marketing which was stated by Yulia Tseytlin. The introduction illustrates the structure of this review and gives a brief overview about the content. The aim is enabling the reader to completely decode the chain of thoughts which is presented. At first the mentioned thesis is separated in individual parts: healthy eating supply chain management as well as marketing. All parts include a concise definition of the particular term as well as a conclusion. Within the part healthy eating (HE) the current situation will be illustrated by delivering diverse facts and figures. Furthermore the question why HE is important will be discussed as well as present factors influencing HE. Inside supply and chain management (SCM) the present situation linked to the food industry is explained. Potential advantages of well-planned supply chains (SC) will be discussed in addition possible dangers of ineffective ones. Finally a link to the module healthy eating will be created. Marketing is the last part. The present significance of marketing within society especially in the food industry will be pointed out. Chances of influencing people in the organic food industry via marketing will be discussed. Likewise this part will be connected to healthy eating as well as supply and chain management. Secondly the above mentioned parts are connected and ways of encouraging healthy eating via supply and chain management will be shown based on the information provided in the individual modules. Those parts can be seen as a toolbox which is necessary to create the final product: the analysis