Living By Your Wits: A Guide for the Small Business Owner

Living By Your Wits presents the principles of profit in plain language illustrated by real-life stories with a Discussion Guide that challenges you to: Connect with your passion strengths and creativityFind and focus on profit sweet spots Define the perfect-fit customer whos willing to pay a premiumSee cash flow as a value stream from first contact to cash in the bankFind the compelling value difference that allows for premium pricingImplement a strategic plan to move up the profit food chainDevelop a profit-driven dream teamBuild sustained profits create wealth and a sellable business