LOCAL IS GLOBAL : Story of Small Hindi Newspaper in India

The exponential growth of Global mass media in recent times the resonance is that print is dead or out of print but in this scenario Indian newspapers are blooming. Especially Small-Local newspapers they are the pillars of the fourth estate of Indian democracy as they cater to the needs of the majority of the population. Local media mostly represented by local newspapers is all about local issues local politics and local people. If news is the window to the world then local news is the window to that part of the world people actually inhabit. The aim of this book was to discuss the presence of local media in the global scenario. Small Hindi Newspapers belonging to diverse regions of India and providing sufficient voice and more space to the local and developmental news. Local news and developmental news gets better representation in small Newspapers than the big newspapers. Local newspapers are truly the local content king and they have a strong connection with their communities. Still the political news is highly visible because of political journalism and development news gets little space. Small newspapers are facing a significant threat from the Indian conglomerate newspapers. They are struggling for their identity survival. This book discusses the presence of local media in the global scenario. The small newspaper represents the lowest range in the hierarchy of newspapers and can be considered hyper-local in terms of their trade area. The small newspapers are struggling for their identity survival because of market challenges mainly due to the local entry of big newspaper conglomerates into vernacular publication. : Mukesh Kumar