Logistics & E-Commerce

Summary (French): It is unthinkable to be interested in consumer e-commerce (business to consumer B2C) without asking questions about the management of distribution operations. Indeed if the Internet user can access an extraordinarily rich offer of products by a simple mouse click on his computer it is still necessary that these products can be made available to him in good conditions of cost and service. Several supply chain activities are therefore involved. In order to better satisfy customers'' requirements several e-commerce companies are trying to improve their distribution logistics by implementing better logistic strategies but also by using integrated management software in order to facilitate the fluidity and the interconnection of the company''s activities. In this research work the objective is to identify the impacts of a better distribution logistics in e-commerce companies. In order to make this research work possible we take the case of Jumia Senegal which is an online sales platform.