Logo Design Love

Completely updated and expanded the second edition of David Airey''sLogo Design Lovecontains more of just about everything that made the first edition so great: more case studies more sketches more logos more tips for working with clients more insider stories and more practical information for getting the job and getting it done right. InLogo Design Love David shows you how to develop an iconic brand identity from start to finish using client case studies from renowned designers. In the process he reveals how designers create effective briefs generate ideas charge for their work and collaboratewith clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the workof many well-known designers such as Paula Scher who designed the logos for Citi andMicrosoft Windows and Lindon Leader creator of the current FedEx identity as well aswork from leading design studios including Moving Brands Pentagram MetaDesign Sagmeister & Walsh and many more. InLogo Design Love you''ll learn:Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last