Logo Process: create BIG logos for small business

Many designers can create a logo. But only brilliant designers create a lasting relationship with their client.Written for working art studios Logo Process is the art directors guide to create BIG logos for small business. It can be read in under an hour and is a lifesaver for time-poor creatives from freelancers and web developers to design students. Designers will discover how to: Spend less time on unused logo conceptsGet clients invested in a design right at briefing stage
Boost recall with tactics big brands usePitch designs with confidence work wont be rejectedUse 27 visual traits to create better logosLogo Process deserves a place in the design library of everyone who creates logos for small business or online brands. This studio hardcover edition includes the best briefing questions to ask before creating a logo and updated pro-forma logo examples.