Look beyond the Obvious

<p>If two people always agree one of them is unnecessary Henry Ford once said.</p><p>He was on to something: The best businesspeople suggest alternatives to ideas and strategies. When practiced effectively this can lead to innovations that dramatically boost sales.</p><p>Edward F. Schultz a leading consultant to businesses both big and small explains why conventional or group thinking results in conventional results--something no business owner wants. The key to lasting success is engaging in differential thinking which will allow you to.</p> <ul><li>retain top-quality employees;</li><li>help customers achieve their goals;</li><li>provide employees with the support they need to succeed;</li><li>reduce inefficiencies and ineffectiveness; and</li><li>achieve small incremental goals on the way to your ultimate target.</li></ul><p>Each chapter includes separate insights designed to address a different element of leadership weaving together theory and practical application.</p><p>Filled with real-life scenarios on coaching employees and managers this guidebook for owners leaders and entrepreneurs will get you the bottom-line results you crave. But you'll only get them when you <em>Look Beyond the Obvious</em>.</p>