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About The Book
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<p><span style=color: rgba(0 0 0 1)>This book is for any</span><strong style=color: rgba(0 0 0 1)> tour operator tourism or hospitality business or marketing agency</strong><span style=color: rgba(0 0 0 1)> looking to</span><strong style=color: rgba(0 0 0 1)> master the art of marketing</strong><span style=color: rgba(0 0 0 1)> a travel-related business effectively.</span></p><p><br></p><p><span style=color: rgba(0 0 0 1)>While the strategy outlined is focused on a multi-day tour operator the principles apply to any experience-based travel business. Content and demographics may shift but how you engage inspire and tell your story to your target audience will always be the key to success.</span></p><p><br></p><p><span style=color: rgba(0 0 0 1)>If you want to understand how various elements of marketing come together into a unified effective strategy this book will guide you through every step. By focusing on the core stages of the</span><strong style=color: rgba(0 0 0 1)> consumer journey-dreaming planning booking experiencing and sharing</strong><span style=color: rgba(0 0 0 1)>-you'll learn how to move potential customers through these phases seamlessly.</span></p><p><br></p><p><span style=color: rgba(0 0 0 1)>Ultimately this book will help you turn</span><strong style=color: rgba(0 0 0 1)> lookers into bookers</strong><span style=color: rgba(0 0 0 1)> and grow your business with a comprehensive long-term marketing approach.</span></p><p><br></p>