Love-Based Copywriting Books: Volumes 1 and 2

Includes Love-Based Copywriting Method the book that started a movement and Love-Based Copywriting System voted one of Small Business Forums top 3 books every entrepreneur should read.The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y slimy inauthentic strategies to market your business.You ABSOLUTELY can sell more with love and these books shows you how!In Volume 1: Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts Inspires and Invites Michele explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead.In Volume 2 Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts Inspires and Invites Michele rolls up her sleeves and walks you through her exact proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love.Youll discover exercises examples templates and more -- in fact its designed to be a copywriting course in a book. Youll get detailed step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more so if you follow along and complete the exercises by the time youve finished youve got your copy created.This highly acclaimed series has been featured on numerous media outlets including Forbes CBS and NPR.Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. CooperThe message is excellent and will be a book Ill recommend to all my clients. Goodreads readerVery impressed with this book. Filled with golden nuggets it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi LohmanI work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Cant wait to read the rest of the series! Goodreads readerBest copy about writing copy I have read. Christopher Sherrod