Loving Life: Five Decades in Radio and TV

The tall skinny kid with a deep voice and a small record collection launched his first radio station even before starting high school. He would over the next four decades become one of Virginias most recognized on-air personalities concert promoters and media trailblazers. Gene Loving was the first DJ in the country to pick a Beatles record as a future hit and accompany the band to its inaugural US concert. He rode the tidal wave of rock n roll throughout the 1960s hanging out back stage with the biggest names in the business: Jimi Hendrix The Rolling Stones The Beach Boys Sonny and Cher James Brown to name a few.Gene was a radio and television visionary starting one of the largest chains of independent TV stations in US history. His on-air persona and behind-the-scenes business dealings are part of the fabric of Americas music and entertainment story. In his memoir Loving Life Gene shares his exploits in vivid detail giving readers a front-row seat to a slice of Americana.