Low-Cost Airline: Ryanair vs Easyjet

“The airline sector is in flux like never before and the old categories of ‘legacy’ vs. ‘’low cost’ are becoming increasingly blurred. The concept of customer loyalty to a brand is becoming obsolete as the service now being offered by low cost and legacy carriers is more or less the same. Price has become the key factor for customers when it comes to choosing a short haul flight.” James Stamp Partner at KPMG’s and Global Aviation Team.