Mad Cow Crisis

The announcement that BOSER might cause a fatal human disease Creutzfeldt- Jacob disease CJD triggered enormous media attention public alarm and government wrangling that threatened the future of European integration.; As Scott Ratzan argues: It is my belief that the [BOSER crisis] represents a quintessential case that will go down in history as the Exxon Valdez Union Carbide's Bhopal accident and other such cases of interdisciplinary study.; This book offers lessons learned from the crisis with contributions from experts with different viewpoints - veterinarians Eurocrats public relations experts politicians policy- makers journalists and representatives of the beef industry.; It also offers a compilation of the key reports from governmental bodies. as a case-study in policy-making scientific/health discovery and dissemination of information as well as looking at the issues from the perspective of psychology and media studies.