Made in Future A Story of Marketing Media & Content for our Times

Over the last two decades the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace. Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet with an incisive view of how vast changes in media content influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past yet is brutal where the...See More