Magic and Religion in Consumption Practices

<p><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)><em>Magic and Religion in Consumption Practices</em></strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> uncovers the mystical spiritual and ritualistic dimensions of consumer behavior that often go unnoticed in mainstream marketing analysis. In this compelling book </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Russell W. Belk</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> explores how religious beliefs magical thinking and sacred symbolism influence what we buy how we use products and the meaning we assign to consumption.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Drawing from global traditions spiritual ceremonies and contemporary consumer rituals Belk reveals how consumption often mirrors religious practices-through branding as belief systems sacred spaces like flagship stores and rituals like unboxing or gift-giving. He investigates the enchantment of marketing myth-making in advertising and the search for transcendence through luxury or lifestyle goods.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>This book challenges the idea of consumers as purely rational actors offering a richer symbolic view of market behavior. It is essential reading for scholars of marketing religion cultural studies and anthropology.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Part of the </span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Legend in Consumer Behavior</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> series this book captures Belk's exploration into the sacred dimensions of everyday consumption.</span></p>