<p>This book explores the events attractions and places that comprise magical tourism. It showcases magical storytelling ecologies realities entities belief systems cultural heritage and rituals leading to spiritual otherworldly enchanting mindful interconnected green and dark experiences.</p><p>The volume offers the reader insights into the exciting popular new tourism trend of magical tourism and its over-arching attributes and tropes. Chapters feature a number of case studies and discussions including the history of magical travel studies of affect witch festivals the rights of mythical animals folkloric beasts unmappable places that seem to retreat and slide sideways multi-layered place folklore and mythology portals nexuses of meaning fayres festivals identities and cos-play. This volume addresses the challenges of sustainable futures green heritages commercialisation representation inclusion accessibility community ownership magical events beliefs and practices and asks if there is a magical turn in research.</p><p>The book is highly relevant to those with expertise and interest in geography tourism hospitality and events studies marketing religious studies anthropology sociology and heritage and cultural studies.</p>
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