MAKING A BRAND : ATTRACTING CUSTOMERS

When done right a brand works for you. It holds your story vision and purpose. It keeps your audience loyal and committed to you no matter where life takes you. With a strong brand you can make changes to your business and your clients will follow you because youre you.Brand identity refers to the visible elements of a brand including colors design and the logo that people can identify and distinguish the brand with. On the other hand brand image is about how and what you want your brand to be perceived as. In all both brand identity and image craft the language for your marketing advertising and sales efforts.