Making Business Child's Play

<p><b>A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category</b>.<br><br>From having a viable idea to taking on an established market with a scalable purpose-led brand <b><i>Making Business Child's Play</i></b> reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG).<br><br>Told with warmth clarity and real-world examples <b>Joanna Jensen</b> shares the journey decision-making process setbacks and turning points that defined the early years of Childs Farm the UK's leading baby & child personal care brand.<br><br>If you have a great business idea but feel daunted by the idea of bringing it to life this book will show you what's possible and how to get there.</p>