Making Clubs Work

<p>Brad Parkes has been involved with membership organisations at the highest levels for a number of years and has developed a number of tried and tested strategies and approaches which when applied will help any membership organisation to flourish.</p><p>In this book you will find a wealth of knowledge and expertise presented in a lively and attractive way using a threefold approach:</p><ul> <li>The story of a young man Billy just starting out on his career Billy's boss and mentor Alex and a cafe called Archie's.</li> <li>Case studies and real-life examples.</li> <li>Suggestions hints and tips to apply in order to run a membership organisation successfully.</li></ul><p>In today's increasingly fragmented society it is crucial that membership organisations of all sorts and sizes survive and thrive.</p>