Making Strategy

This book takes students and practitioners through the process of making strategy in easy-to-follow steps showing the reader how to identify the true goals of the organization and develop a clear action plan for achieving them. These techniques can be used to develop a business model and manage key strategic issues for teams units and departments as well as for a complete organization. The Second Edition includes more real-life example added resource appendices and deeper guidance in identifying and developing the distinctive competencies unique to individual organizations.