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About The Book
Description
Author
Radio is on the verge all right but on the verge of what? Are we on the cusp of a new renaissance a time of unprecedented excitement and opportunity? Or are we headed as some naysayers argue towards an industry-wide twilight? Making Waves argues that it's the former not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves.