Management and marketing on the European passenger air transport market

The monograph presents the results of the European market research of passenger air transportation: the theoretical foundations of market management of passenger air transportation; management of the market of passenger air transportation by the examples of Switzerland and the Republic of Italy; the results of the analysis of leading European low-cost airlines; the results of the French experience in creating low-cost airports; the results of the analysis of Cagliari - Elmas airport (Sardinia island Republic of Italy); the results of the European civil aviation industry analysis.