Management Case Study Amazon. Analysis and Decision Making

Case Study from the year 2018 in the subject Business economics - General grade: 17 International School of Management Campus Munich language: English abstract: As the number of publications referring to Amazon increased formidable during the last years it is a highly discussed retail brand which is becoming more and more important. In July 2016 the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis Marks & Spencer eBay and ASOS. Every fourth of the 1000 participants voted for Amazon even though they were not given a shortlist with answers but an empty text-box to fill in their favorable retail brand.This paper deals with aspects referring to the research fields Advanced Strategic Man- agement Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.