<p>This edited volume deals with Management in South-East Asia. It widely agreed that this is a region of growing importance economically in today’s globalized world. This area contains a diverse range of dynamic economies, ranging from the ‘highly developed’ through to the ‘newly emerging’, each competing in a different manner and with different characteristics. This book specifically focuses on current and future developments in areas such as Business Culture, Enterprises and Human Resources. It covers a range of topics, industries, size of firms and countries (Malaysia, Singapore, Thailand, Vietnam, three of which are capitalist economies, with the latter a transitional communist one). These locations also comprehend a variety of business cultures, with a variety of religious values, ranging from Buddhist to Islamic, and ethnic identities. The approach taken is inter-disciplinary and most of the contributions are by locally-based authors who are very well qualified to write about their chosen country-setting. The experts contributing include those specialized in banking, business management, economics, finance, sociology, psychology and so on, all based in business schools and universities, encompassing a good number of national origins. </p><p>This book was previously published as a special issue of the <em>Asian Pacific Business Review.</em></p> <p>1. Introduction 2.<em> </em>Telecommunications Industry in Malaysia: Demographic Effects on Customer Expectations, Performance, Satisfaction and Retention 3. Role and Competency Profiles of Human Resource Development Practitioners in Vietnam 4. International Strategies of Emerging Asian Multinational Enterprises: Evidence on Singapore and Malaysian Firms 5. Firm’s Specific Advantage, Diversification Strategy and Entry Mode on Performance: Electric and Electronic Industry in Thailand 6. Conflicting Cultural Imperatives in Modern Thailand: Cultural Perspectives 7. Consumer Behaviour Towards Counterfeit Products: A Study of Urban Malaysian Consumes 8. Multinational NGOs and Expatriation: A Case Study of a NGO in Vietnam 9. Trust and Uncertainty: A Study of Bank Lending to Private Small and Medium Sized Enterprises in Vietnam 10. Implementing E-HRM: The Readiness of Small &amp; Medium Sized Manufacturing Companies in Malaysia<em> </em>11. Bankruptcy during the IMF Crisis: Evidence from Malaysian Listed Companies 12. Conclusion </p>