Management Information Systems Technology and Marketing

<p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>The Future of Marketing & Technology-Driven Decision Making</strong></p><p></p><p><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Management Information Systems Technology and Marketing</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> by </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Naresh Malhotra</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> explores the evolving relationship between </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>technology data-driven decision-making and marketing strategies</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>. This volume from the </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Legend in Marketing</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> series delves into how </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>management information systems (MIS) artificial intelligence (AI) big data and digital transformation</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> are reshaping modern marketing practices and business operations.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Key topics include </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>data analytics for customer insights AI-powered marketing automation the role of technology in strategic decision-making cybersecurity challenges and the ethical implications of digital marketing</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>. The book also covers </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>cloud computing enterprise resource planning (ERP) and the growing influence of blockchain in business systems</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Designed for </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>marketing professionals business leaders researchers and students</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> this book provides </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>real-world case studies research-based strategies and actionable insights</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> to help navigate the digital age. Stay ahead in the competitive landscape with this essential resource on </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>technology-driven business transformation and marketing innovation</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Discover how technology is shaping the future of marketing-order your copy today!</strong></p>