Management of Technology & Innovation : for Competitive Advantage 2/E

In this modern era of high competition and fast changes ‘Management of Technology and Innovation’ is assuming ever increasing importance in shaping progress and future of nations and business firms. This book covers both management and economic aspects of technology and innovation from macro as well as micro perspectives. It also discusses the steps and strategies for dealing with the rapid and dynamic change introduced by technology and innovation. Simplicity of writing style with illustrations and problems for self study are the hall mark of this new edition. The book has been written to make learning easy especially for beginners. The book meets most course contents of the management and commerce students of various Indian universities at UG/PG level including MBA students of GGS IP University. Previous year end term question papers of GGS IP University have been placed in the last section of the book.